The Office of Strategic Communications advances USG’s priorities and its mission in creating a more equitable, student-centered experience that drives student success from the classroom to career. The Strategic Communications team leads the development and execution of integrated communications and marketing strategies through branding and advertising, graphic design, digital media, and internal and external relations.
Central to advancing USG’s mission is to ensure a consistent look and feel of USG’s brand identity across all communication platforms. All campus community members are asked to support this practice through adherence to USG brand guidelines for all materials (i.e. flyers, posters, etc.). All branded merchandise requires approval prior to purchase or print.
Strategic Communications works closely with its academic partners and departments on communications planning and design. When you’re creating a new project, launching an initiative, hosting an event, or have a marketing need, the Strategic Communications team is your go-to resource for guidance and development.
Explore USG’s brand campaign, launched in spring 2025, that reflects who we are, the value we bring and the impact we have on students and the community. We’re excited to share a variety of tools and resources to help you bring the brand to life.
Partner universities and USG departments can submit a request for marketing/communications support below. The earlier you submit your request, the better we can help you (ideally 4-6 weeks in advance of your deadline). Turnaround times will vary depending on the volume of projects and capacity of the Strategic Communications team. The Strategic Communications team also will prioritize work that has the potential to make the largest impact for USG.
Multiple platforms are available to the USG community for promoting opportunities for students to participate in career competency development, student life and experiential learning activities.
Academic partner staff and faculty, USG staff, and verified student groups are invited to submit a request to have an event or opportunity featured in the USG Weekly, on HireU, or on the interior digital screens. All submissions are subject to review and approval prior to posting.
The Office of Strategic Communications is committed to telling the stories of our campus community. We invite academic partner staff and faculty, USG staff, or students/student groups to share ideas. Subjects could be related to Academic Innovation & Research Excellence, Student Success & Experiential Learning, Community Partnerships & Economic Impact, Diversity Equity Inclusion & Belonging, Campus Life, etc. Submissions will be reviewed on a rolling basis.
Partner universities on the USG campus may obtain targeted lists of prospective students currently attending Montgomery College and Frederick Community College that would have a possible interest in program(s) offered at USG. Lists are typically filtered in a way that allows our partner universities to reach a specific target audience (through selected majors, number of credit hours, etc.). Contact lists can be provided separately, and/or partners may request to have an email blast created and sent on their program’s behalf. Requests for targeted contact lists and/or email blasts can be submitted to members of the Center for Transfer Access and Strategic Communications teams using the form below.
Partner universities and USG departments can submit a request for printed signage to brand their space(s) around campus. Please be advised that these requests should be pre-approved by your main campus/department head, as you will be responsible for the design and cost. If your main campus does not have resources available to design your signage, the Strategic Communications team can provide support with an estimated four-week turnaround time, which includes design and printing.
All associated costs are required to be paid for by the requestor.